Custom Thought Leadership Research

Saugatuck creates and publishes custom thought-leadership research that helps software and services providers increase their brand awareness and build mind-share with senior business and IT decision makers. 

All of Saugatuck's custom research deliverables retain the independent and unbiased perspective and insight that our company is widely known for. Our clients value Saugatuck's ability to bridge the business / IT divide, as many of our projects focus on critical business issues and challenges that senior executives are confronted with -- and how emerging technologies such as Cloud Computing (and others) are helping to overcome them. Many of these projects include broader marketing program support, such as webinars, conference presentations and the like. These programs are uniquely designed to help enhance our clients thought-leadership status, and support product and/or field marketing efforts.

Wherever possible, we leverage ongoing research frameworks and models that we have developed through our subscription research service, CRS. In addition, our research partnership with a variety of research panel suppliers provides us with unparalleled access to senior business, finance and IT decision makers, should the need call for custom survey research to be conducted to help build a fact-based point of view. Otherwise, where available, Saugatuck is happy to leverage its ongoing tracking studies.

The following is a partial list of our recently published custom thought leadership research:

• On The Horizon: Cloud ISVs and the Boundary-free Enterprise™ October 2012)
• Meeting the Challenge of Enterprise Cloud Development: 7 Best Practices for Hybrid Cloud (June 2012)
• Leveraged Engineering: Partnering for Success at Cloud Speed (Apr 2012)
• ISV-to-SaaS Business and Technology Success: Partnering for Speed and Innovation (Feb 2012)
• The Transition to SaaS: Accelerating ISV Success on Windows Azure (Feb 2012)
• Stepping Up to The Cloud: Managing Changes and Migration for Mid-sized Business (Feb 2012)
• Platform-as-a-Service: What ISVs Need for World-Class Cloud offerings (October 2011)
• SaaS Realities: Business Benefits for Small and Mid-sized Enterprises (July 2011)
• Evaluating SaaS Solutions:A Checklist for Small and Mid-sized Enterprises (July 2011)
• Advancing Business Innovation through the Cloud (May 2011)
• Software-as-a-Service: Managing Benefits for SMBs (October 2010)
  
• Managing at Cloud Speed: What ISVs Need to Know and Change In Moving to The Cloud (October 2010)
• Software as a Service: The View from SME Finance (August 2010)
• ERP for Small and Mid-sized Companies: Time for a Decision(July 2010)
• Software-as-a-Service: Managing Key Concerns and Considerations (July 2010)
• Development in the Cloud:A Framework for PaaS and ISV Flexibility ISV Flexibility (July 2010)
• HR SaaS Solutions for Better Business: A Selection Guide (April 2010)
• A Sense of Urgency for Software Companies: Partnering for Success in the Cloud (October 2009)
• Cloud Financials Come of Age (May 2009)
• SaaS vs. On-Premise Solutions:The ROI of Proactive Case Management (February 2009)
• The Transformational CFO: Integrative SaaS and the Power to Change (January 2009)
• Meeting the Challenges of Cloud Solutions Billing: Outsourcing to a Cloud Services Hub (January 2009)