Custom Thought Leadership Research

Saugatuck creates and publishes custom thought-leadership research that helps software and services providers increase their brand awareness and build mind-share with senior business and IT decision makers. 

All of Saugatuck's custom research deliverables retain the independent and unbiased perspective and insight that our company is widely known for. Our clients value Saugatuck's ability to bridge the business / IT divide, as many of our projects focus on critical business issues and challenges that senior executives are confronted with -- and how emerging technologies such as Cloud Computing (and others) are helping to overcome them. Many of these projects include broader marketing program support, such as webinars, conference presentations and the like. These programs are uniquely designed to help enhance our clients thought-leadership status, and support product and/or field marketing efforts.

Wherever possible, we leverage ongoing research frameworks and models that we have developed through our subscription research service, CRS. In addition, our research partnership with a variety of research panel suppliers provides us with unparalleled access to senior business, finance and IT decision makers, should the need call for custom survey research to be conducted to help build a fact-based point of view. Otherwise, where available, Saugatuck is happy to leverage its ongoing tracking studies.

Recent Thought Leadership Pieces