Multinational IT Outsourcing/Services provider
Strategy engagement focused on critical business and technology services that ISVs require to transition / migrate from traditional on-premises to Cloud-centered business and technology architectures. Included building market models and forecasts, go-to-market recommendations, and messaging /positioning constructs.
Global Cloud Solution provider
Opportunity analysis engagement focused on understanding if there are better and more effective ways that Finance organizations can operate and manage, in light of evolving corporate priorities and the evolution toward Cloud-based solutions. Executed North American-based web survey plus conducted deep-dive executive interviews, which supported both the development of strategy and messaging recommendations and the creation of co-branded thought-leadership research deliverables that were used for business development purposes.
Analytics subsidiary of F100 financial services firm
Supported development & deployment of a Cloud-based, high-volume data platform and analytics environment, including proof-of-concept on which future business and technology models would be based. Developed and applied models for assessing client Big Data and Cloud technology and business requirements; developed and applied provider evaluation methodology; delivered “short list” of potential providers; developed & managed RFP process for PoC including complex procurement relationships. Provided oversight and acted as overall project manager during PoC deployment.
Business Strategy Team of traditional F250 manufacturing firm
Market opportunity and business strategy engagement, assisting client with Cloud business services conceptualization, development and rollout. Project included target customer executive interviews to understand functional requirements, likely solution benefits, usage preferences, and barriers to adoption. Built demand profile, suggested product strategies for maximizing opportunity, recommended market positioning, value propositions, messaging, and associated go-to-market efforts.
Global enterprise business management software provider
Fact-based strategy consulting project to determine primary decision drivers, buying triggers, and processes for purchasing integrative enterprise business management apps. Conducted global web survey of business & IT leaders and decision makers across 8 industries (>1,500 survey completes), with follow-on telephone interviews. Provided research, analysis, insights including buyer intelligence, and guidance to improve customer targeting and acquisition by client sales and field marketing organizations.
Global, full-line IT Master Brand
Strategy and opportunity assessment / review for Cloud-based, vertically- and horizontally-focused BPO & BPaaS offerings. Engagement included detailed research and evaluation regarding best opportunities with regard to Cloud as enabler of business innovation and large-enterprise business process improvement.
Multinational IT services, software, and technology provider
Developed & conducted global web survey of 1,200 large-enterprise business and IT executives to identify gaps between organizational business and IT goals and the ability to achieve those. Developed six-dimensional research, assessment and benchmarking model, then provided research data and analysis to populate and apply that model. Delivered baseline Enterprise Modernization Benchmark index and ongoing service that client uses as a go-to-market tool.
Corporate Strategy Group of top software provider
Research, analysis and guidance for a top-5 business software provider, to help them assess and evolve competitive go-to-market strategy and positioning due to the emergence of competitive Cloud offerings and providers. Developed and applied competitive assessment and evaluation models; created materials to effectively communicate market evolution to Cloud ecosystems, focusing on Cloud Infrastructure, Platforms & Hubs, and SaaS/Cloud Business Solutions.
Emerging BI / CPM provider
Research-driven assessment and prioritization of customer & market requirements for enterprise performance management solutions, as well as development of a partner and alliance ecosystem roadmap, including go-to-market and value proposition recommendations. Developed follow-on, co-branded, thought-leadership reports; conducted supporting webinars.