Representative Consulting Engagements
Business / Technology Services and ISV Transition to Cloud (Leading Offshore Services Provider)
Strategy engagement focused on the most important business and technology services that ISVs require (and that are in demand) for traditional software companies transitioning from on-premise to cloud-based application architectures. Included building market models and forecasts, and developing go-to-market recommendations and messaging /positioning constructs.
Big Data – RFP Development / Vendor Selection / Project Management (F100 Business Unit)
Supported the development / deployment of a Cloud-based, high-volume data platform and analytics environment for business unit of F100 company. Gathered / assessed client requirements (business & technology), created short-list of potential providers, and developed / managed RFP process. Navigated complex procurement process, and helped client select best provider option for proof-of-concept (PoC). Provided oversight and acted as overall project manager during PoC deployment.
New Cloud-enabled Business Service – Opportunity Analysis (F250 Business Strategy Team)
Strategy / market intelligence engagement to understand opportunity facing a F250 business brand as it conceptualized, developed and rolled out a Cloud-enabled business service (doc mgmt related, targeting small companies with <100 employees). Conducted executive interviews to understand functional requirements, perceived solution benefits / preferences and barriers to adoption. Built demand profile, and suggested product strategies for maximizing opportunity. Provided recommendations vis-à-vis market positioning, value prop, messaging, go-to-market.
Enterprise Business Application Market Opportunity Analysis (Leading Apps Provider)
Fact-based strategy consulting project to determine primary decision drivers, triggers and processes for purchasing enterprise business apps. Conducted global web survey of sr. business & IT decision makers within 8 industries (1,500 completes). Follow-on interviews. Provided actionable insights, guidance and recommendations to improve customer targeting and acquisition by client's sales and field marketing organizations.
Enterprise Services and the Cloud – Strategy Review (Leading Full-service Tech Giant)
Strategy assessment / review for a new set of vertically- and horizontally-focused (and Cloud-enabled) BPO & BPaaS offerings. Engagement included detailed research into the best opportunities in regard to the Cloud as an enabler of business innovation and large enterprise business process improvement.
Enterprise Modernization Benchmark Research (Large Tech / Business Services Provider)
Developed & conducted worldwide web survey of 1,200 business and IT execs in large orgs to identify the gaps that exist between execs' business and IT goals and their ability to achieve them across six dimensions. Research results provided baseline for development of a Enterprise Modernization Benchmark index and ongoing service that client used as a leading go-to-market tool.
The Cloud And New Routes to Market (Corporate Strategy Group of Large Software Provider)
Consulting-based assessment for a top-10 software provider focused on helping them evolve their competitive go-to-market strategy and positioning relative to evolving routes to market due to the emergence of the Cloud. Created materials and models to effectively communicate the evolution of the Cloud Ecosystem, with a focus on Cloud Infrastructure, Platforms & Hubs and SaaS / Cloud Business Solutions.
Enterprise Performance Management Partner and Alliance Roadmap (Emerging BI/CPM Provider)
Assessment and prioritization of customer / market requirements for enterprise performance management solutions, as well as the development of a partner and alliance ecosystem and roadmap, including go-to-market and value proposition recommendations. Developed follow-on co-branded thought-leadership reports, and conducted webinars.