Consulting Services for Technology and Service Provider Executives

Saugatuck provides a range of market strategy consulting and thought-leadership research services for its software, hardware and service provider clients. All of our vendor and service provider consulting engagements -- whether they be focused on a market assessment, identification of new "white space" opportunities, development of adoption scenarios and timelines, or helping clients to refine their core messaging and positioning -- are highly tailored to the client's unique and specific requirements.

Saugatuck is a strong believer in conducting buyer-behavior research to help guide our clients as they make important business decisions. A significant percentage of our strategy assignments have a quantitative foundation to them that includes global web surveys and executive-level interviewing. This provides a unique, research-based consulting capability for our clients, combining our seasoned team of strategy consultants and industry analysts, with a solid market research engine.

For smaller clients who might not be able to afford the cost of a custom consulting engagement, Saugatuck regularly conducts fact-based research programs through its CRS subscription service that often can be leveraged on a client's behalf.

Strategy/Market Assessment

Helps clients assess key market trends and refine their business strategy and vision.

  • Assess key market trends relative to emerging strategy /offering alternatives
  • Perform competitive and environmental analysis
  • Develop market assessment models / frameworks
  • Read and react review of offering / marketing plans

Opportunity Analysis

Assists clients to identify new market and offering opportunities.

  • Identify and recommend new "white space" opportunities
  • Scenario planning using Saugatuck Scenarios and other standard methodologies
  • Develop winning product, service, solution strategies
  • Perform business case and investment analyses
  • Evaluate M&A opportunities

Go-to-Market Execution Support

Assists clients with pragmatic strategies, tactics and program support to acquire customers and to maximize revenue.

  • Create / refine core messaging and value propositions (product, service, solution or company)
  • Launch support, including tie-ins to sales training
  • Establish profitable pricing and licensing frameworks
  • Identify channel and partnership opportunities

Thought-leadership Research

In support of specific / targeted marketing initiatives. For more information, go to Custom Research.

  • Creation and publication of co-branded Thought-leadership -- independent and unbiased research that focuses on key challenges at the intersection of business and IT.
  • Wrap-around marketing program support in the form of webinars, speaker participation at conference events, et al
  • Our Thought-leadership programs are typically designed to increase client brand awareness, gain CXO mindshare, support product / field marketing initiatives, and enhance our client's competitive position.