Saugatuck provides a range of market strategy consulting and thought-leadership research services for its software, hardware and service provider clients. All of our vendor and service provider consulting engagements -- whether they be focused on a market assessment, identification of new "white space" opportunities, development of adoption scenarios and timelines, or helping clients to refine their core messaging and positioning -- are highly tailored to the client's unique and specific requirements.
Saugatuck is a strong believer in conducting buyer-behavior research to help guide our clients as they make important business decisions. A significant percentage of our strategy assignments have a quantitative foundation to them that includes global web surveys and executive-level interviewing. This provides a unique, research-based consulting capability for our clients, combining our seasoned team of strategy consultants and industry analysts, with a solid market research engine.
For smaller clients who might not be able to afford the cost of a custom consulting engagement, Saugatuck regularly conducts fact-based research programs through its CRS subscription service that often can be leveraged on a client's behalf.
Helps clients assess key market trends and refine their business strategy and vision.
Assists clients to identify new market and offering opportunities.
Assists clients with pragmatic strategies, tactics and program support to acquire customers and to maximize revenue.
In support of specific / targeted marketing initiatives. For more information, go to Custom Research.