Author: Mark Koenig In December of 2008, Saugatuck looked ahead at the key challenges facing social computing providers – particularly those looking to enter the enterprise market – in 2009.  This Strategic Perspective reviews those positions agains ...

Authors: Mark Koenig, Robert Skoff This Strategic Perspective looks at buyer preferences with regard to paying for business applications software, comparing the traditional license plus maintenance approach with subscription and value-based models. This ...

Authors: Charlie Burns, Bruce Guptill, Mark Koenig While 2009 caps an exhausting decade of IT and financial challenges, 2010 will not provide much of a breather for IT or Finance organizations. Saugatuck sees nothing for the New Year but accelerated dema ...

Authors: Mark Koenig, Bruce Guptill Earlier this month, SAP hosted its Influencer Summit in Boston, Massachusetts to communicate important new messages about company and solution strategy that it summarized as “The Clear Path Forward.”  Saugatuck was inv ...

Authors: Mark Koenig, Robert Skoff This Strategic Perspective is the second in a series that focus on evolving buyer preferences with regard to business applications software. Saugatuck research has focused for years on helping user and vendor organizati ...

Authors: Bruce Guptill, Mark Koenig, Bill McNee On December 8th and 9th, Saugatuck participated with almost 300 other industry thought leaders in SAP’s Influencer Summit in Boston, MA. During the Summit (labeled “The Clear Path Forward”), SAP laid out a ...

Authors: Mark Koenig, Robert Skoff This Strategic Perspective is the first in a set of three that will focus on evolving buyer preferences with regard to business applications software. Over the past couple of years, Saugatuck has set out to gain a bette ...

Author: Mark Koenig Last week Salesforce held its seventh annual Dreamforce Conference at the Moscone Center in San Francisco, CA, with approximately nineteen thousand customers, prospects and partners in attendance, double last year’s record-setting att ...

Authors: Andrea Goldberg, Mark Koenig New FTC rules focus on social media endorsements and the content of communications, marking the beginning of more government scrutiny in this space. As the promise of integrating enterprise business data with social ...

Authors: Mark Koenig, Bruce Guptill On Monday October 12, 2009, Salesforce.com announced the availability of new, jointly-marketed Cloud-based CRM solutions from Salesforce.com and Dell Inc.  Dell will offer Salesforce.com's SaaS-based CRM and sales auto ...

Authors: Mark Koenig, Charlie Burns Most research into the growing popularity of Cloud Computing focuses on user perception of likely benefits and on user concerns about technical or operational aspects. Not unlike other firms, Saugatuck has been examini ...

Authors: Charlie Burns, Mark Koenig, Robert Skoff Even though Saugatuck research consistently indicates that cost savings are a key expected benefit driving adoption of cloud-based infrastructure solutions, we also see that cost savings are by no means t ...

Authors: Mark Koenig, Mike West, Bruce Guptill Current Saugatuck research among Cloud Computing users (see Note 1) indicates that expectations of cost reduction overwhelmingly drive interest in the adoption of Cloud Computing services. Figure 1 illustra ...

Author: Mark Koenig Traditional ISV channel partners (see Note 1) are re-examining their business models as Software as a Service (SaaS) establishes itself as a mainstream computing phenomenon.  However, they might not be changing fast enough: Saugatuck ...

Authors: Mark Koenig, Adam Weidenbaum In Saugatuck’s recent executive-level survey on Cloud Computing, we questioned senior business and IT executives on the degree of impact that Cloud Infrastructure solutions are expected to have on IT planning and man ...

Authors: Mark Koenig, Adam Weidenbaum Saugatuck recently conducted an executive-level survey examining buyer attitudes toward Cloud Infrastructure Solutions in their businesses.  One of our goals was to find out what executives consider to be the most im ...

Authors: Mark Koenig, Charlie Burns On 7 July, 2009, Google announced the development of a new operating system, Google Chrome OS, to be available in the second half of 2010.  Google described Chrome OS as “an open source, lightweight operating system in ...

Author: Mark Koenig Recently, Saugatuck identified an additional challenge to the broad adoption of Enterprise Social Computing (ESC) solutions that we are calling social business analytics.  For ESC to realize its full potential over the course of the n ...

Authors: Mike West, Mark Koenig On May 28th at the Google I/O developer conference in San Francisco, CA, Google revealed to the 4,000 techies in attendance a project over 4 years in the making: Google Wave.  Only minutes before that, Microsoft CEO Steve ...

Author: Mark Koenig Recently, Saugatuck identified seven technology, management and cultural challenges to the broad adoption of Enterprise Social Computing (ESC) solutions (see Saugatuck Research Report Bridging the Gap: Achieving the Promise of Enterpr ...