Authors: Charlie Burns, Robert McNeill, Mike West, Bill McNee

On Tuesday, November 2, 2010, Dell and Boomi announced that Dell has agreed to acquire Boomi. While financial details of the deal were not disclosed, this acquisition will give Dell significant leading-edge, Cloud-based integration capabilities and an entree into new markets.

This move is part of a growing movement by traditional on-premise vendors to redefine their portfolios with Cloud credentials and join Amazon, Google and Salesforce.com as Cloud Master Brands (See Research Alert, The Roiling Cloud Surrounding Dell, EMC, HP, Intel, SAP, RA-774 published 25 August, 2010)

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