Author: Bruce Guptill

Saugatuck research indicates that small and mid-sized businesses (SMBs) are much more likely to focus on sales, revenue, and profitability growth goals than are large enterprises (LEs). This Strategic Perspective uses recent Saugatuck survey data and analysis to identify how SMBs differ from LEs when it comes to business goals, and how this translates to an improved value proposition for SaaS providers.

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