712RA Microsoft “All-in” Memo Coalesces Cloud IT Reality for Master Brands
Author: Bruce Guptill
Last week, Microsoft CEO Steve Ballmer briefly made headlines with the release of an internal memo. The memo outlined the need for, and criticality of, Microsoft moving to become a more Cloud-oriented business.
Contrary to some reports, Ballmer did not suggest or insist that MSFT become a Cloud / SaaS-based business. Neither did he announce anything new. He merely emphasized the importance of a Cloud-oriented strategy across all of MSFT. Most famously, he stressed how MSFT sees itself as completely committed to a Cloud-based future for itself, partners and customers: