648MKT Cloud Computing Research: Users Seek More Than Just Cost Savings
Authors: Charlie Burns, Mark Koenig, Robert Skoff
Even though Saugatuck research consistently indicates that cost savings are a key expected benefit driving adoption of cloud-based infrastructure solutions, we also see that cost savings are by no means the exclusive driver of investment in Cloud Computing overall. The decision to buy hinges more and more on strategic business factors.
In this Strategic Perspective, we look more closely at that research to address the following questions:
- What is the primary business benefit that users are seeking through cloud computing?
- What are users doing to achieve that goal?