421MKT Web 2.0 in 2008: First the Blueprint, then the Foundation
Author: Mark Koenig
While Web 2.0 has garnered a lot of attention in the media, and investment by solution providers, in 2007, there is still work to be done before it can be considered enterprise-grade. Chief among the inhibitors to adoption is that the “blueprint” required by enterprise IT executives – the implementation roadmap and business case – are not yet complete. Further, when they are complete, they will look very different from those used to justify and manage earlier generations of information technology.
Saugatuck believes that – following the pattern established by the adoption of SaaS in the enterprise – Web 2.0 will likely make a name for itself by facilitating interactions between customers and employees in the CRM and HR arenas. Just as solutions in those areas proved the worth of SaaS, we believe that Web 2.0 will first prove its business worth in those areas as well.