286STR “Laws” for IT Marketers and Users – Part II
Author: Bruce Guptill
Last month, we introduced the first of a series of “Laws” for IT usage, management, and marketing. The first such were based loosely on well-known scientific “laws” of the physical universe, developed by Isaac Newton and others by observing and analyzing. Decades of doing the same as an IT user, executive, marketer, researcher and strategist have provided Saugatuck’s Managing Director Bruce Guptill with the foundations of similar “laws” for IT usage, governance, and markets.
This Perspective builds on the first, adding four more sets of observance and guidance for user and vendors in basic IT management and markets.