273MKT Consumerization of IT Raises User Expectations, Creating Vendor Opportunities
Author: Mark Koenig
Beginning with desktop PCs and spreadsheets, end users have been the “side door” through which many new technologies have infiltrated the enterprise. Yielding (reluctantly) to practicality, IT departments periodically acknowledge this, and rise to the challenge of officially adopting and integrating these new technologies. The best have found ways to incorporate these disruptions to improve the business environment, productivity, and customer service across the enterprise. Recognizing this, IT vendors have stepped up efforts to enter business markets through this unofficial entryway. More and more, vendors market IT products and services by appealing to consumers, gambling that personal adoption and use will lead to widespread adoption in the enterprise.