Authors: Mike West and Bill McNee

As many of our readers know, for the past seven (plus) years, Saugatuck has been researching ISV and Master Brand transitions into the Cloud with SaaS, PaaS and IaaS offerings. Our earliest research was based on dozens of interviews with pure-plays and on-premises providers, and we have continued to reach out over the years to identify the most significant challenges that transitioning vendors face and the best practices they use to ensure success in the markets they are pursuing.

With Cloud adoption poised to accelerate even faster this year, Saugatuck has initiated a focused research program in 2013 to refresh and expand this research, reflecting the evolved set of issues and challenges brought about by the shift to the Boundary-free Enterprise™. This applies equally to pure-play Cloud ISVs entering the market as well as traditional ISVs evolving their offering portfolios with new Cloud solutions. However, our research also will focus on two additional groups – business and services providers developing repeatable cloud-based solutions, as well as name-brand (non-IT) businesses that are bringing new products / services to market that leverage the Cloud (and associated mobile, social and analytic technologies). One of many great examples in this regard is a case study of Rossignol, as they rethink customer engagement and value.

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