1161MKT Social Business IT: A 2012 Retrospective Popular
Author: Alex Bakker
Looking back, 2012 was a year of maturation and development for Social Business IT that saw most ESN vendors evolving their offerings. At the beginning of 2012 we offered our predictions on what would be the driving forces in the evolution of the Social Business IT. This Strategic Perspective offers a look back on those predictions and how they will continue to shape the development of ESNs through 2013.