1136RA PivotLink Summit Highlights Evolution of Cloud BI Market
Author: Alex Bakker
Saugatuck attended the PivotLink Customer & Marketing Analytic Summit this week in San Francisco. We came away from the event only further believing that an important shift is taking place in the BI industry – and, to some extent, the fast-growing Cloud BI industry segment as a whole.
PivotLink was founded initially as a general-purpose SaaS Business Intelligence (BI) player. However, over the past two years it has shifted its strategy from offering standard BI to specifically targeting the Retail market. This shift involved not only retargeting their own sales efforts around their solution, but developing significant internal expertise around the retail analytics industry. During this transition, Pivotlink also built and brought to market a specialized set of capabilities called Customer Performance METRIX that provide retail specific metrics, data visualizations, data exploration, and data ingestion solutions aimed at marketers and end users, rather than data scientists or business analysts. Along with several strategic partnerships with companies like Responsys and Datalogix, PivotLink has developed a targeted set of capabilities aimed at their chosen target market.