1108MKT Rapid Change in the Cloud: Software ISVs and Pure-Plays Look Ahead, Part 1
Author: Mike West
ISVs are experiencing several, sometimes simultaneous waves of Cloud transition across portfolios that affect their development strategies and requirements. Interviews with industry thought leaders identify the most important technologies and how they will impact Cloud businesses and markets. Most established ISVs will invest in extending/adapting their offerings to incorporate mobility, social/collaboration, and analytics. Startups will move more aggressively into the emerging opportunity spaces.