Author: Mike West

Earlier this year, Saugatuck Technology conducted a global survey of senior business and IT executives focused on preferences for deploying new business software / solutions 2012-2015 (see Note 1). Some of the findings were rather surprising. In this 2-part Strategic Perspective, we highlight ten of the most important ones relative to our vision for the evolving Boundary-free Enterprise™. In Part 1 (MKT-1095), we looked at the ROI Challenge, Revenue and Value Questions, Agility Over Cost Efficiency, Hidden Costs of the Cloud and Realistic Expectations. The emphasis was on business value, taking a realistic look at what enterprise buyers expect and are getting from their SaaS/ Cloud Business Solutions purchases.

In Part 2, we examine Integration and Customization, Suite Preference, Money Apps on Premises, Channel Expansion, and Social-Mobile Synergy. The emphasis is on buyer preferences, a close look at what enterprise buyers are looking for now and how they want to purchase SaaS/ Cloud Business Solutions.

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