1084MKT Surface and Windows Phone 8 Indicate Microsoft’s Massive Strategy Change
Author: Bruce Guptill
Microsoft has previewed both its new Surface tablet line and its upcoming Windows Phone 8 OS. Both are incomplete, but both signify massive strategic changes for Microsoft, with cascading impacts for its partners and customers. This Strategic Perspective looks at the real reasons why Microsoft is making these moves, how they change what Microsoft is, and what the market effects will be.
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