1060MKT Buyer Expectations Over Time: What We Want From SaaS/Cloud
Author: Bruce Guptill
The most effective IT solutions are those that satisfy buyer and user goals and expectations. Saugatuck recently analyzed our latest research data regarding business goals by size of enterprise, and how these relate to SaaS/Cloud buying and usage trends. To further buyer and provider understanding of what (and how) how reality continues to change what drives demand, adoption, use, and cost of SaaS/Cloud, this Strategic Perspective looks at how and why buyer and user expectations have changed, and how these influence the decisions to acquire and use SaaS/Cloud solutions.