1050RA Worldwide Channel Preference for SaaS, Revisited
Acquisition of SaaS and other Cloud-based IT and business services has always differed across the globe, due to factors such as relative market maturity, average business size, and state of the economy. We first pointed this out in 570RA A Slice of SaaS: Worldwide Channel Preferences Show Mainstream Trends 04Mar2009.
Since that time, the differences have become more pronounced, with initial preference shifting rapidly over the past few years to more broad types/groups of sources.
But the most interesting shift has been the huge change in Asia/Pacific sourcing preferences, which is unmatched by European or US-based enterprises. The difference is quite striking, as can be seen in the Saugatuck heatmap shown in Figure 1. The chart numbers indicate the percentage of survey respondents selecting each option; multiple selections were allowed.