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Saugatuck Teams with IBM for Worldwide “Fast Track to SaaS” Briefing Series (January 2008)

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NEWS RELEASE
PR Contact:
Chris MacGregor
1.203.454.3900
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For Immediate Release
Saugatuck Teams with IBM for Worldwide “Fast Track to SaaS” Briefing Series
Software-as-a-Service strategy and research leader to share strategic insights and business model best practices for ISVs transitioning to SaaS at IBM PartnerWorld Briefing Series

Westport, CT, January 28, 2008– Saugatuck Technology and IBM have teamed up to help independent software vendors (ISVs) understand and solve the business and technical challenges associated with transitioning to software-as-a-service (SaaS). Their combined expertise, insights and guidance is being presented in a worldwide series of “Fast Track to SaaS” briefings for ISV executives.

Launched in October 2007 in the U.S. and Canada, the series moves overseas beginning in late January 2008 with European and Asian events as follows:

  • January 28, London, U.K.
  • January 29, Paris, France
  • January 31, Stuttgart, Germany
  • February 25, Bangalore, India
  • February 27, Kuala Lumpur, Malaysia
  • February 29, Shanghai, China
  • March 4, Seoul, Korea
  • March 5, Sydney, Australia

“Saugatuck is delighted to be working with IBM to help its partner network understand the most important business and technical implications of moving to SaaS” said company founder and CEO Bill McNee. “Transitioning to SaaS is not trivial – and the bigger and more complex the ISV, the more significant the challenges to be overcome. Developing a realistic transition strategy, and leveraging the best practices of those who have already undertaken the journey can clearly help save time and avoid dangerous investments,” McNee shared.

The Fast Track to SaaS briefings highlight a SaaS adoption roadmap that IBM has developed for its’ worldwide partner network – including a variety of IBM enablement resources, development and host services, and incentive pricing programs. Saugatuck adds to this its own real-world, SaaS business strategy insights and guidance, based on years of research and consulting experience working with pure-play SaaS providers, and ISVs looking to benefit from SaaS.

About Saugatuck Technology
Saugatuck Technology Inc. provides subscription research and management consulting services focused on the key market trends and disruptive technologies driving change in enterprise IT, including SaaS, Cloud Infrastructure, Open Source, Outsourcing and Enterprise Social Computing. Founded in 1999, Saugatuck is headquartered in Westport, CT, with offices in Santa Clara, CA and in Frankfurt, Germany. For more information, please visit www.saugatech.com, or call +1.203.454.3900.

To request a briefing with our analysts, contact Chris MacGregor at This email address is being protected from spambots. You need JavaScript enabled to view it. .

For more information about Saugatuck’s SaaS Readiness Assessment (SRA) services, go to http://www.saugatech.com/sra.htm.

For more information about Saugatuck’s subscription research services (CRS), go to http://www.saugatech.com/crs.htm.

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