802MKT Cloud Survey Data Review: Comfort Rules Buyer Preferences for Cloud IT Sources
Author: Bruce Guptill
Saugatuck’s latest global research indicates that Cloud IT buyers are still turning to large, established, "comfort vendors" first, regardless of whether or not those vendors offer the best solutions or the best prices. This is changing as Cloud-native providers establish footings and grow, and as Cloud IT buyers become more comfortable in evaluating offerings and providers. This Strategic Perspective reviews data from our latest global web survey to highlight buyer preferences for Cloud IT sources, look at how this will change over the next 12 to 24 months, and see how Master Brands will need to protect their customer bases.