1058RA Size Still Makes a Difference in Enterprise Goals, and Therefore in IT Buying Trends
Author: Bruce Guptill
Saugatuck’s ongoing research with IT and business leaders regarding their business, Cloud, social and other IT-related plans and actions reveals that, while core business priorities remain very similar from the smallest firms to the largest mega-enterprises, significant differences exist based in part on the relative size of firms. These differences shape what, why, how and when firms acquire and use IT of all types and forms, whether suite-based, Cloud-based, traditional, or hybridized.
Our latest global survey research provides us with very useful data regarding how firms of varying size differ in their business goals. The key differences are illustrated in Figure 1, and analyzed in detail in research published this week for Saugatuck CRS clients (1057MKT, Varying Value Needs: SaaS and Business Priorities from SMBs to Mega-Enterprises in 2012, published 25April2012).