Saugatuck clients tend to be leading-edge user and provider firms looking for the latest intelligence to give them an edge in emergent IT and business environments, and there’s not much today more interesting to them than the combination of social and mobile IT (a.k.a. SoMo) in the enterprise. The latest Strategic Perspective from Alex Bakker examines synergies between mobile devices and social software, and proposes several potential use cases for the mobile/social duopoly within the enterprise.
Savvy IT leaders, for example, need to focus on generating specific use cases which will bring value to their business. Sample use cases, which take advantage of the broader feature-set available on modern smartphones and tablets, include the following:
- 1.IT and business organizations can gain valuable information by surveying and polling users. Internally, polls could deliver important metrics around IT use and adoption, and externally, polls could be used to monitor customer sentiment.
- 2.The combination of seamless collaboration delivered to both mobile and desktop users reduces the barriers to effective communication and enables mobile workers to be more effective.
- 3.Mobile devices can act like sensors that can report back information about their location and supply that information attached to any other content the device produces.
- 4.Because any information generated by mobile workers could automatically be uploaded and tagged, appropriate overseers could examine the data real time. Time-saving could cascade through a service organization and allow faster response when errors were suspected, or more details were required.
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