saugatuck-web-banner

  • Home
    Home This is where you can find all the blog posts throughout the site.
  • Bloggers
    Bloggers Search for your favorite blogger from this site.
Posted by on in Lens360
  • Font size: Larger Smaller
  • Hits: 1528
  • 0 Comments

Oracle v. Google: What Will Happen to My Mobility Strategy?

I’ve fielded a handful of questions from clients and media recently regarding what Saugatuck believes will be the outcome and effects of the Oracle lawsuit against Google regarding the use of Java intellectual property within the Android operating system. More calls have come in now that the jury has found that Google “infringed” to some extent, without agreeing on whether or not Google's use of Java was within legally-protected "fair use" guidelines.

In short, everything Android is up in the air, and some enterprise IT and mobility managers are concerned about what effects this court case may have on their abilities to plan and manage Cloud+mobility in the coming months, along with what to do – if anything.

First of all, Saugatuck is not a law firm and offers no formal legal opinions on any matter. We’re a research consultancy specializing in the business of IT. Our work builds on ongoing research programs to develop market awareness and intelligence that’s used to guide enterprise IT and business leaders and providers of software, hardware, and services in the most effective, efficient ways of doing business.

That said, here is an aggregation of the questions fielded so far today regarding this interesting and intriguing case:

  • “Should we move from Android devices and apps to Apple or Microsoft?”
  • “How much will this court case fragment Android and open source development efforts?”
  • “How will this case affect our mobility strategy?”
  • “What can we do right now to protect our investment in Android-based devices and apps?”

Our net position is there is little or nothing that needs to be done by enterprise IT, business, and mobility leaders at this time or in the foreseeable future. You’re good.   

If history is an accurate and reasonable guide, it will be years before any definitive decision or action results from this trial and subsequent activity. The case has not yet gone to jury as I write this. If and when any verdict is returned, it will be appealed. The appeals process in cases like this historically takes between three and 10 years. While the jury is deliberating, both sides will work toward a settlement. If no settlement is reached before a verdict is returned, then the two sides will continue to work toward one throughout the appeals process.

Given that mobile technologies and markets have a very high innovation and adoption rate, it is entirely possible that new or different technologies will be in use by the time this case is concluded. The importance and role, or even presence, of Java may be a moot point.

Whether the case reaches a negotiated settlement or a final court verdict, the most likely impact by far will be increased software licensing fees up and down the ecosystem stack.

Oracle brought this suit to protect what it sees as its IP, and to gain licensing revenue. Oracle does not benefit by putting Google or Android out of business; there are too many millions of developers and tens of millions of users available to generate revenue for Oracle to do that.

Therefore, the most likely net impact on enterprises will be slightly increased costs of software, devices, and services. We can see no reasonable scenario wherein Android and/or Google suddenly disappear as a result of this case, negating years of standardization and integration effort by enterprises. So we see this case causing no reason for enterprises to reconsider or change their mobility plans and strategies.

Even if the Android OS and its ecosystem were to be disrupted significantly, and therefore cause significant disruption to user enterprises that rely on them, the gradual current shift toward Cloud-based integration-as-a-service will negate or ameliorate the most significant technological problems.  And even so, the OS on the device is already fast becoming less important than the ability of the device to access Cloud-based services. Android certainly enables a vast range of device and software capabilities, but as the “age of the app” winds down in the coming few years and we rely more on Cloud-based, browser-enabled functionality for business, much of the device and developer impacts fade away.

Saugatuck’s net position for IT, business and mobility leaders: You’re OK as long as you review and update your standards, and stay current on the status and capabilities of Cloud-based IT-as-a-service from the mobile device level p through enterprise business management suites.

Tagged in: Android Google Java oracle
Most research firms can explain what happened; some can explain what is happening. Saugatuck Technology excels at understanding both in order to explain what else is likely to occur, and to guide its clients toward the actions that deliver them the greatest business value while enabling the safest business path.
To accomplish this, and to continually improve the value of Saugatuck’s work to clients in a Cloud-obscured marketplace, Saugatuck SVP and Head of Research Bruce Guptill pushes his team to continually re-examine and re-invent the company’s research programs to focus more on the costs, benefits, effects, and value of an ever-changing mix of technologies and providers in different markets.
Guptill’s own technology and business background laid a solid foundation for such a flexible, yet stable, approach to IT research value for clients. His technology research work includes mobility, collaborative IT, telecom, data networking, web commerce, and electronic marketplaces; his research work for enterprise IT and business clients includes return on IT investment, total cost of IT ownership, and business planning for IT. His research and guidance on vendor channel management, market identification and development, and buyer behavior analysis has enabled hundreds of established and startup IT providers to find, enter, and profit from new and traditional markets, while helping to guide user enterprise leaders toward optimal IT procurement and vendor management.
Guptill’s research background includes several years as a VP and research director with Gartner, senior positions with TeleChoice and Robert Frances Group, and editorial work within the IDG companies, including four years as a writer and editor with NetworkWorld. His marketing business focus was honed as VP of marketing for firms ranging from custom development providers to non-IT firms in aviation and other industries. His sales and channel experience started by traveling with a sample bag, then working for IT VARs, then advising telecom and wireless carriers on partner choices, to developing partner programs for traditional and Cloud-based software development firms and ISVs.
Guptill holds an MBA in marketing and finance, and a BA in the psychology and business of mass media communication. He is licensed to fly airplanes, drive boats, and sell houses; he is also a certified baseball coach, serves on the boards of regional civic groups, and is a serial home renovator. Married with three children, Guptill resides on Cape Cod in southeastern Massachusetts, and is a lifelong fan of the Red Sox, Patriots, Celtics, and the University of Connecticut Huskies.
Comment disabled by author.
Copyright © 2003 - 2013 Saugatuck Technology Inc.        8 Wright St. Westport, CT USA 06880        Contact Us