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T-Mobile, MetroPCS: Form Up and Fight, or Sell

For at least a few decades, there have been a series of (mostly) Japanese-influenced animated and live-action TV series in which a team of heroes, each with a specific skill set, comes together to combat and triumph over something that cannot be overcome by any single member of the team. One classic such hero is the super-robot Voltron, Defender of the Universe, which is formed by a team of smaller robots/vehicles that, when joined, form a whole that is greater than the sum of its parts, and cannot be defeated by evil.

Now we have T-Mobile and MetroPCS. As of October 3, 2012, the two carriers have signed a definitive agreement to combine into what is being called by some “a leading value carrier” (i.e., second-tier provider) in the U.S. wireless marketplace. The combined company will retain the T-Mobile name, and claims in its release this morning to be able to deliver the “expanded scale, spectrum, and financial resources to aggressively compete with the other national U.S. wireless carriers.”

The deal has been approved by both Deutsche Telekom’s supervisory board and MetroPCS’ board of directors. We understand that the deal is structured as a recapitalization, including MetroPCS issuing a 1-for-2 reverse stock split and a cash payment of $1.5 billion to its shareholders, and swapping 75 percent of its common stock for T-Mobile capital stock. Key to the competitive ability of the combined firm are the deep pockets and commitment of Deutsche Telekom, which has agreed to hold $15 billion of debt in senior, unsecured notes of the combined company; to provide the combined company with a $500 million unsecured revolving credit facility; and to provide a $5.5 billion commitment for MetroPCS third-party financing deals.

Numbers from multiple sources this morning aggregate into the following financial US market snapshot for the combined T-Mobile in fiscal 2012: 42.5 million subscribers, $24.8 billion in annual revenue, $6.3 billion of adjusted EBITDA, $4.2 billion of capital expenditures, and $2.1 billion of free cash flow. I.e., a relatively solid financial footing.

Saugatuck has two quick takes on this:

First: Assuming regulatory approval, something like this deal had to happen in order for both carriers to remain viable and relevant. But even with the deep pockets of DT behind them, we don’t see the “new” T-Mobile rising to the occasion / ability of competing against wireless hegemony overlords Verizon and AT&T. There are just not enough pieces in this deal to form an effective, complete, Voltron-like “whole”; instead, they combine for about 10 to 12 percent of the overall US market. To combat the VZ+ATT overlords, a viable competitor will need at least 25 percent market share with the accompanying revenues, presence, channels, and overall ecosystem. There are still a few outlier wireless providers, but adding them to T-Mobile would grow only another couple of market share percentage points. And they will still lack the potentially rejuvenating power of iPhone / Apple.

In our view, T-Mobile is viable and competitive – but like an incomplete Voltron, unable to truly triumph. They can battle and survive, but not defeat the opposing powers. The parts need to add up to a greater whole. In other words, they need the rejuvenating power of the iPhone / Apple lifeline, and the old-line presence and power of Sprint, in order to form up into a truly competitive fighter in the existing, mismatched arena of US wireless markets.

The regulatory and technological challenges facing such a merger are more than significant. Given the years that any such effort would take, enterprise IT and network buyers and planners need not put any current plans on hold – which only preserves and extends the power of the two giants currently dominating the arena.

Second: The new T-Mobile could compete and win a few battles here and there, but it will need more than DT’s deep pockets to thrive and grow. It needs to form into something larger and more powerful before it can truly, effectively compete. For that reason, we look at the financial maneuverings of DT as described above, and believe that it increases the potential for DT to ultimately “package” and sell the soon to be expanded (and publically traded) T-Mobile, and remove itself from the capital-intensive and volume-dependent US wireless business. Should the market get ready for “SprinTMobile?”

Most research firms can explain what happened; some can explain what is happening. Saugatuck Technology excels at understanding both in order to explain what else is likely to occur, and to guide its clients toward the actions that deliver them the greatest business value while enabling the safest business path.
To accomplish this, and to continually improve the value of Saugatuck’s work to clients in a Cloud-obscured marketplace, Saugatuck SVP and Head of Research Bruce Guptill pushes his team to continually re-examine and re-invent the company’s research programs to focus more on the costs, benefits, effects, and value of an ever-changing mix of technologies and providers in different markets.
Guptill’s own technology and business background laid a solid foundation for such a flexible, yet stable, approach to IT research value for clients. His technology research work includes mobility, collaborative IT, telecom, data networking, web commerce, and electronic marketplaces; his research work for enterprise IT and business clients includes return on IT investment, total cost of IT ownership, and business planning for IT. His research and guidance on vendor channel management, market identification and development, and buyer behavior analysis has enabled hundreds of established and startup IT providers to find, enter, and profit from new and traditional markets, while helping to guide user enterprise leaders toward optimal IT procurement and vendor management.
Guptill’s research background includes several years as a VP and research director with Gartner, senior positions with TeleChoice and Robert Frances Group, and editorial work within the IDG companies, including four years as a writer and editor with NetworkWorld. His marketing business focus was honed as VP of marketing for firms ranging from custom development providers to non-IT firms in aviation and other industries. His sales and channel experience started by traveling with a sample bag, then working for IT VARs, then advising telecom and wireless carriers on partner choices, to developing partner programs for traditional and Cloud-based software development firms and ISVs.
Guptill holds an MBA in marketing and finance, and a BA in the psychology and business of mass media communication. He is licensed to fly airplanes, drive boats, and sell houses; he is also a certified baseball coach, serves on the boards of regional civic groups, and is a serial home renovator. Married with three children, Guptill resides on Cape Cod in southeastern Massachusetts, and is a lifelong fan of the Red Sox, Patriots, Celtics, and the University of Connecticut Huskies.
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