If “Growth” Means “Decline,” Then PCs are Dying
Trade and business media, including industry bloggers, are much too quick to promote the myth of the “death of the PC.” Reality shows the number of PCs shipped and used worldwide growing, even as reports insist otherwise. We blame an eons-long media bias toward the negative, or as we used to say in local TV: “If it bleeds, it leads.” Another way to put it: Bad news gets more attention.
The problem is that believing the hype and myth of PC death easily and quickly leads to mismanaging IT in the enterprise, or mis-estimating opportunity in software and services. The reality is that the PC is really declining in its role as the primary or sole, “go to” device for computing, consumption of entertainment, and communications. PCs are everywhere and will be for years if not decades to come. But in the Boundary-free Enterprise™, their role and importance changes, changing the roles and importance of almost everything attached to or associated with them. It’s not death, it’s just change – though most people fear both.
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