Enterprise Business Priorities Shape IT Acquisition Through 2012 and Beyond
Saugatuck’s ongoing research programs, including our latest SaaS/Cloud Business solutions survey, provide us and our research clients with an expanding window into what enterprise executives want and need to accomplish, and how that changes year-by-year.
What we’ve found is a set of tiered business goals/priorities that remains relatively constant in whole, but exhibits some interesting and compelling changes over time that in turn affect what enterprises spend on IT – and what IT they spend on. One of our latest Strategic Perspectives looks at these tiers and how/why they change, and more importantly, how to use this information to prioritize and qualify IT spending – or, if you’re an IT provider, how to develop and deliver value that matches your customers’ business priorities. Interesting points from this Strategic Perspective include the following:
- “Increase Profit Margins” shot up from 7th priority to 3rd as the Great Recession hit and lingered in most markets, then recently slipped back down to 6th as economic conditions generally improved worldwide.
- “Manage Budgets” as a business goal tends to quickly ride up or down, depending on a variety of economic and competitive factors. When economic times are tight or uncertain, budget management gets top-tier priority; but most of the time, managing budgets is not a top-of-mind influencing factor for enterprise executives.
A follow-on Strategic Perspective will look at relative growth in the acquisition of SaaS business applications categories over the years, followed by a third Strategic Perspective that maps those SaaS acquisition trends to what we know of enterprise business goals. Given the relative maturity of SaaS/Cloud at this time in most user enterprises, it will be interesting (to say the least) to see how closely buying patterns map to business priorities, and therefore to enterprise IT value requirements.
Note: Ongoing Saugatuck subscription clients can access this 5-page premium research piece (1053STR) by clicking here, and inputting your ID and password. Non-clients can purchase and download this premium research piece by clicking here.