Deep Dive in Regional Waters
Analysis of Saugatuck’s most recent global SaaS/Cloud survey indicates regional differences that can be critical in determining market focus, as well as in predicting significant trends in Cloud deployment. As global business conditions continue to fluctuate, particularly between contradictory demands for cost savings and growth, Cloud provides an important mechanism for meeting business goals, and Cloud activity is a good indicator of business directions.
Perhaps the most important lesson is that Cloud development is highly sensitive to business confidence, which affects both the enterprise goals and budgets. Asia is buoyant, and therefore willing to spend on agility and growth-related projects. Europe and North America are in a slow recovery, upset by a series of cascading crises. Goals and spending plans oscillate according to the anticipated future environment. In every case Cloud is seen as an important technology for handling either a growth or “stand fast” solution.
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