Deep Dive in Regional Waters

Analysis of Saugatuck’s most recent global SaaS/Cloud survey indicates regional differences that can be critical in determining market focus, as well as in predicting significant trends in Cloud deployment. As global business conditions continue to fluctuate, particularly between contradictory demands for cost savings and growth, Cloud provides an important mechanism for meeting business goals, and Cloud activity is a good indicator of business directions.

Perhaps the most important lesson is that Cloud development is highly sensitive to business confidence, which affects both the enterprise goals and budgets. Asia is buoyant, and therefore willing to spend on agility and growth-related projects. Europe and North America are in a slow recovery, upset by a series of cascading crises. Goals and spending plans oscillate according to the anticipated future environment. In every case Cloud is seen as an important technology for handling either a growth or “stand fast” solution.

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Brian Dooley

Brian J. Dooley is a Strategy Consultant and Associate Research Analyst with Saugatuck Technology. Originally from the US, Mr. Dooley now resides in New Zealand – providing global and regional insight and market analysis on a wide range of technologies, including business intelligence, collaboration, cloud computing, agile software development, as well as international telecommunications.

Mr. Dooley is an author, analyst, and journalist with more than 30 years' experience in analyzing and writing about trends in IT. He has written six books, numerous user manuals, hundreds of reports, and more than 1,000 magazine features. Previously, he was a Senior Analyst for Datapro (Gartner), and a Senior Product Information Specialist for Unisys Corp. As an independent analyst, he has worked with many of the top firms in the research and analysis industry, as well as for industry clients around the globe.

Mr. Dooley is a graduate of McGill University, with graduate work at the University of Pennsylvania’s Annenberg School in Cybernetics, Information Theory, Statistics and Communications. He initiated and is on the board for the Graduate Diploma of Technical Communication program at Christchurch Institute of Technology, and he was on the editorial advisory board for Faulkner Technical Reports.

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