A Deeper Look at Cloud Acquisition Decisions

Recently-published Saugatuck research provides Saugatuck’s clients with an in-depth analysis of how the profile of the IT organization affects the selection of Cloud-based business solutions. We offer insights into two types of IT organizations – tactical and strategic – and suggest customers pursue a hybrid “tactically-strategic” approach.

We urge all types of IT organizations to understand that emerging solutions such as Cloud Analytics/BI/Big Data have both tactical implementation considerations as well as implications for long term business process improvements.

We suggest that to gain market share vendors of Cloud-based business solutions should refine their messaging and value propositions to address the decision criteria used by both types of IT organizations.

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Charlie Burns is a Vice President for Saugatuck Technology, focusing on enterprise software, business/IT services, and IT systems technologies and management. With over 35 years of experience in the Information Technology arena, Charlie is an established expert in IT product and marketing management, and in IT user issues and requirements.
After 26 years with IBM, where he held positions in sales, product development and large systems product marketing, Charlie left to become Research Director at Gartner Group in 1993. In 1998 he joined Giga Information Group as Research VP. At both Gartner and Giga, he focused on large systems and the business practices of the major large systems vendors. In 2000, Charlie rejoined Gartner in a relationship management role responsible for two of its largest vendor clients.
Charlie received a BS in Computer Engineering from Case Institute of Technology in Cleveland, Ohio. Over the years, he attended a variety of IBM technical and research training programs, becoming an adjunct professor focusing on product management issues.

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